You need to take advantage of as many good opportunities as you can in today’s world. One technique you can use to promote your business is video marketing. The piece that follows will give you helpful video marketing advice you can use right away.
Don’t overstay your welcome in your video. Most people have short attention spans and want to get the information they’re looking for quickly. If you want to have a long video, do not make just one. Split it into a series.
The larger your library of videos, the more success you will have. Constantly uploading videos is key to retaining your viewers. Having numerous videos online also increases your exposure and the awareness of your brand.
YouTube offers editing features on their site. For example, you can instantly add annotations on your videos easily through YouTube. That is a smart way to share links, coupon codes, and any additional information you want to share.
Most people will not want to watch videos that are more than 20 minutes long. If you are taping a demo of your product, do it in 20 minutes or less. Should your video focus on current deals or general updates about the business, you should keep them much shorter.
In video marketing, the window of opportunity in capturing your audience’s attention is very small. The first 15 seconds of your special video clip are the most important. You should put a small tease in the beginning of the video so that your customers stay interested.
Make sure you understand that making your videos is only half the battle. Promotion and advertising is just as important. Appropriate marketing efforts of your videos will result in a ten-fold increase to your total number of click-throughs. Make sure as soon as you post a new video that you spread the word so people will know about it.
Are your customers having trouble using your product? If so, then create a tutorial video that will instruct them on how to properly use it. By demonstrating a difficult product, you will solve existing problems as well as prevent others. Customers will see the use of your product and be more likely to purchase it.
Take your video camera whenever you attend trade shows, conventions or other gatherings. This will give you the opportunity to interview experts and/or document your experiences. You need to make sure your public talks are recorded, too.
Every video you produce should encourage viewers to take some concrete action. Frequently, this sort of approach is labeled as a “call to action”. If you wish for your customers to register for a newsletter, then request that they click on the link provided in the description of the video. It needs to stay simple, however.
Provide potential customers with a more in-depth glimpse of your business through the use of video marketing. A sneak peek in your office will give people a chance to see what really goes into getting them the best product possible. Folks are sure to appreciate seeing your business from a personal perspective.
If you aren’t good at videos, recruit outside help. Hold a contest, and hand out prizes to the best video makers. Advise people that the video that wins will be utilized to help promote your project.
Using video marketing can help you promote your business. Use the advice you’ve read here to get creative. You put everything into your business, which means you must do that with your videos as well. It could be the next biggest thing to happen to your company!