A lot of business owners strive to attract customers while spending as little as possible. Marketing via email is a cheap and efficient way to do this. If you’re unfamiliar with this kind of marketing, keep reading! The following paragraphs light your path forward.
Keep your marketing copy on a personal, friendly level. As is the case with any type of marketing effort, a customer is more likely to engage in a business transaction with you once you establish a personal relationship. For instance, if you are aware of the reason a customer signed up to receive your emails in the first place, mention that in your communications with them.
Each email should have one obvious message. This is important, so you don’t bore or overwhelm your customers by the content you are presenting. Only send one message and make it short within reason, easily getting to the point. Your customers will respond more positively to a message that is easily understood and goes straight to the point.
Try different email formats until you find what works best for you and your readers. Make sure that the information that’s very important is at the top, as well as new offers. Trying out different layouts will help you find what works the best. Once you realize what is successful, stick with it. This helps your customers become familiar with your business, so they always know where to go in order to get additional information from you.
Be consistent. Always use the same company logo and colors in your email. Use a readable font as well. Once they have received a couple of messages, your customers will recognize your emails, and be happy to open them. A recognizable brand is an important marketing factor, especially with marketing with email.
It is very smart to include an opt-in button for people to sign up with you. While it may seem cumbersome, it solidifies their interest in your emails, and will prevent any issues with spam issues and complaints.
In general, don’t send important marketing with email messages near holiday time frames. People are normally not at work and are not spending time at their computers, so most likely they will not see your emails. There are, of course, exceptions. Perhaps you want to target a Black Friday deal or a Cyber Monday special.
With any marketing via email materials, limit the use of graphics. There are some email services and programs which block or are unable to display images, so you are restricting your audience if you rely on them too heavily. Besides that, spam filters are more apt to sort your emails as junk mail if they contain lots of graphics.
It is obvious that businesses that use email promoting get more customers than those who do not. The cost versus effort comparison with any other marketing method shows how much you’re losing out on by not using email marketing! Use these tips to develop a marketing strategy that sees results quickly.