What can be done to build your business on a tight budget and timeline? If the above sentence described your way of thinking, then you need to consider an marketing via email campaign. Read on to find out more about what this can do for your business.
Use A/B testing of your subject lines to test effectiveness. Split your mailing list into two groups and mail one email with one subject line to one group and another to the other group. This provides a simple way of seeing which subject lines garner higher open rates and which ones were simply ignored in subscribers’ inboxes.
In order to ensure that every single customer on your list has given their permission for you to email them, you should have customers opt-in to your list twice before you send the first email. This might seem difficult, but it will ensure that those are customers who want to get your emails. As a result, you are less likely to get in trouble in the future.
Try to not send more than a single marketing with email message in a week. Remember that your subscribers are busy, and that they probably receive a lot of email each day. If you send out more than one email per week, you will see that your customers will delete or not read them.
It is important to always ask prior to putting an individual on your email list. Not doing so will anger people, which will result in deleted emails and unsubscribing from your mailing list. Your email host can even drop your service if enough people complain about your email spam.
Change the format of your emails from time to time. For example, use plain text if you usually use HTML and vice versa. When done judiciously, it can make your customers feel a personal connection to you and your products.
Take advantage of the call to action technique in your emails. Clearly tell them how to receive the offers you have. If the email contains links, make them stand out and also provide instructions on how to use them. If necessary, these can be added to your messages at the beginning and the end.
E-mail marketing campaigns can be easy to set up, and they are an effective way to boost business. If you aren’t using this technique for your business yet, why wait? If you use the tips in this article, you should be able to see a big boost in your sales.