Don’t send random messages to your customers. You should only message them with useful information. There have been instances of marketing campaigns going very wrong when businesses abused their mobile privileges with their customers and sent texts that did not have any substance. Your customer’s time is valuable, and they don’t want to waste it getting silly texts from you.
For the most technologically savvy customers, include QR codes on all printed advertisements. This way, customers with smart phones can just scan the phone and get access to your website features. Examples of printed materials where the QR codes should be placed include: posters, business cards, flyers, brochures and catalogs. Customers can use the QR codes to gain quick and convenient information about your brand and products.
In the content area of your mobile marketing campaign, it’s important to keep the message short so it can be easily understood. Make sure they know your message and can absorb it, as quickly as possible!
Your mobile marketing campaign could use a mission statement, if for no other reason than to keep you focused on your goals. Sticking to your mission statement keeps your business focused and efficient.
Changes within your industry and market are inevitable, which means that your total subscriber base is never fully secured. Make sure you are always ahead of technology; it changes quickly. You will be more competitive if your technology is advanced.
Send mobile marketing messages during normal business hours. Your customers may enjoy what you produce, but your awkward timing will likely not be well received.
Mobile marketing is an emerging powerhouse in getting the word out about your company. Tons of people now use their phones for checking email, communicating, and even downloading applications and updating social network profiles. This is an area with great potential for you to market your products and services. Take your marketing closer to where your customers are located.
As a user of mobile marketing campaigns, you need to understand how mobile devices show advertisements so that you can properly configure and design your sites and advertisements. Use a wide range of mobile devices to understand how they all work.
Advertising can always be improved. And you must keep an eye on your competition so you know what new ideas they might be implementing. Keeping your competitive edge should be easier with the help of the tips contained in this article.